"Goldberg's Machine" was invented as a joke. Why do it simply if you can complicate the process? )

The joke went to the masses. She became a mesmerizing magic.

We at Abstract decided to make it cooler: to show the "domino effect" with the help of Ishonch household appliances. Literally walked through all the departments of the store. And to show it beautifully, aesthetically. We turn the story about everyday life into the manifesto of the Ishonch company, into a philosophical statement.

Usually such videos are prepared for months and years, we had exactly a month. A scam? We don't think. After all, experts, piece specialists, who are subject to the laws of physics and installation, took part in the project.

We invite you to dive in.