A hot idea from hot Uzbek hearts!

Together with the team (Synthesis), we shot a series of commercials for the ISHONCH chain of stores. The team (Abstract) led by the fiery director realized the agency's idea that Uzbeks are not afraid of the heat, but sometimes they just want to cool off a little.

Hot tea, samsa from tandoor, sultry market…

We recommend looking under the air conditioner to avoid overheating.